The unspoken ROI: Navigating the tension between DevEx investment and business value

This talk explores the uneasy balance between developer needs and business outcomes, and how to address the often overlooked challenges and uncomfortable truths in quantifying developer experience (DevEx) investment.

In the rapidly evolving software development landscape, the concept of DevEx has emerged as a critical factor in driving engineering efficiency, innovation, and, ultimately, business success. However, articulating the return on investment (ROI) of DevEx initiatives to business stakeholders remains a formidable challenge.

This talk delves into the intricacies of bridging the gap between the tangible benefits recognized by developers and the quantifiable metrics valued by the business. We will explore the multifaceted nature of DevEx investments, from improved tooling and streamlined workflows to enhanced collaboration and morale, and how these contribute to the overall productivity and quality of software delivery. By addressing the uncomfortable truths about the difficulties in measuring DevEx ROI, this presentation aims to equip practitioners with strategies for communicating the indirect benefits of DevEx in terms that resonate with business leaders.

Through real-world examples and actionable insights, attendees will gain a deeper understanding of how to advocate for DevEx investments by framing them within the broader context of business objectives, thereby fostering a culture that values and invests in developer satisfaction and efficiency.